Previously, Allergan had Brilliant Distinctions, Spotlyte➶ and Regi. Each served discrete functions, such as rewards program, editorial platform and treatment booking respectively. However, there were some clunks to Brilliant Distinctions that necessitated a major upgrade. This turned into an opportunity to merge all, integrating the capabilities of Spotlyte and Regi so that the new Brilliant Distinctions — now Allē (live website➶)— became the ultimate hub for all things aesthetics-related.

Along with this business pivot, I was transferred to Allē’s product, data and engineering team in order to help build this new all-in-one-place loyalty program. I lead responsive design for consumer web mostly, while also creating flows for provider and admin portals, and focused on sectors such as Rewards (offers, gift cards, membership tiers) and Explore (guides, articles, landing pages, registration & conversion strategy).